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Visit the \u003Ca class=\"internal\" title=\"CandleScience Maker Business Hub\" href=\"\u002Fmaker-business-hub\u002F\">CandleScience Maker Business Hub\u003C\u002Fa> after reading this article!\u003C\u002Fp>","Looking for more ideas to grow your business and take it to the next level? Visit the CandleScience Maker Business Hub after reading this article!","4799671",{"role":1590,"value":1591,"deprecated":11,"id":1592},"button_alignment","center","4799672",[1594],{"name":1595,"fixed":11,"position":19,"createdAt":1596,"updatedAt":1596,"deprecated":11,"id":1597,"ingredients":1598,"nestedElements":1615},"button","2026-09-01T11:32:41.480-04:00","2078127",[1599,1604,1608,1612],{"role":135,"value":1600,"deprecated":11,"link":1601,"linkClassName":126,"linkTarget":81,"linkTitle":1602,"body":1600,"linkUrl":1601,"domId":14,"id":1603},"Take me to the Maker Business Hub","\u002Fmaker-business-hub\u002F","Maker Business Hub","4799673",{"role":1605,"value":1606,"deprecated":11,"id":1607},"layout","default","4799674",{"role":1609,"value":1610,"deprecated":11,"id":1611},"color","blue","4799675",{"role":1613,"value":12,"deprecated":11,"id":1614},"rounded_corners","4799676",[],{"name":1518,"fixed":11,"position":19,"createdAt":1617,"updatedAt":1617,"deprecated":11,"id":1618,"ingredients":1619,"nestedElements":1661},"2026-09-01T11:32:41.732-04:00","2078137",[1620,1658],{"role":1523,"value":1621,"deprecated":11,"title":1525,"caption":81,"linkClassName":81,"linkTitle":81,"linkTarget":81,"altText":1526,"linkUrl":81,"imageDimensions":1622,"srcset":1625,"imageName":1654,"imageFileName":1655,"imageMimeType":199,"imageFileSize":1656,"id":1657},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002F2024\u002F09\u002F16\u002F12\u002F57\u002F42\u002F0f9dcc5b-caf9-4127-9e90-e064c38bc86a\u002Femail-marketing-four-secondary-image.jpg",{"width":1623,"height":1624},4991,3332,[1626,1628,1630,1632,1634,1636,1638,1640,1642,1644,1646,1648,1650,1652],{"url":1627,"desc":1533,"width":1122,"height":1122,"type":199},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002Fb8581c884e211e8dfa953ef8693ac0f8275cb86a\u002Femail_marketing_four_secondary_image.jpeg",{"url":1629,"desc":1533,"width":1122,"height":1122,"type":187},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002Fb665872b734caf1f6683d77c28e764db55bec5a5\u002Femail_marketing_four_secondary_image.webp",{"url":1631,"desc":1538,"width":1539,"height":1539,"type":199},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002F9571afc01d68333ed4e80c43cd7c2f8bc1eb3df8\u002Femail_marketing_four_secondary_image.jpeg",{"url":1633,"desc":1538,"width":1539,"height":1539,"type":187},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002F53914f82fcfec637802fb0466ba7eb74e6e67f95\u002Femail_marketing_four_secondary_image.webp",{"url":1635,"desc":1544,"width":749,"height":749,"type":199},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002F0286815f5d6856baaa99d047e9091734b08e6d59\u002Femail_marketing_four_secondary_image.jpeg",{"url":1637,"desc":1544,"width":749,"height":749,"type":187},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002Fcbb620da4113c5673ba88817ffaf65d8f0816c77\u002Femail_marketing_four_secondary_image.webp",{"url":1639,"desc":1549,"width":1550,"height":1550,"type":199},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002F7a9d6a841107e8bce2a65d7929e9a4697632638d\u002Femail_marketing_four_secondary_image.jpeg",{"url":1641,"desc":1549,"width":1550,"height":1550,"type":187},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002F00b90eb5f0babe610412de05949700fb3438a591\u002Femail_marketing_four_secondary_image.webp",{"url":1643,"desc":1555,"width":1556,"height":1556,"type":199},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002Fb729d7458967d52727c8825bd13ddaa35c4507f3\u002Femail_marketing_four_secondary_image.jpeg",{"url":1645,"desc":1555,"width":1556,"height":1556,"type":187},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002F2c995129dd3421d66f98fe098637a1f8554def81\u002Femail_marketing_four_secondary_image.webp",{"url":1647,"desc":1561,"width":1562,"height":1562,"type":199},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002F6e40b2f1c16b7e5f2d8b777d0008aff8ac4369f9\u002Femail_marketing_four_secondary_image.jpeg",{"url":1649,"desc":1561,"width":1562,"height":1562,"type":187},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002F138a198c6b77a547543cfa0d41175e860615fc35\u002Femail_marketing_four_secondary_image.webp",{"url":1651,"desc":1567,"width":1568,"height":1568,"type":199},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002F0baca6a2aea6056a25236e00bc899b8cf68af4ee\u002Femail_marketing_four_secondary_image.jpeg",{"url":1653,"desc":1567,"width":1568,"height":1568,"type":187},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8008\u002Fcb669677ff32a3d12a81fd6ebc22de072078e61e\u002Femail_marketing_four_secondary_image.webp","email-marketing-four-secondary-image","email-marketing-four-secondary-image.jpg",779462,"4799702",{"role":1576,"value":1659,"deprecated":11,"id":1660},"0","4799703",[],{"name":1493,"fixed":11,"position":19,"createdAt":1663,"updatedAt":1663,"deprecated":11,"id":1664,"ingredients":1665,"nestedElements":1679},"2026-09-01T11:32:42.152-04:00","2078151",[1666,1671,1673,1675,1677],{"role":1493,"value":1667,"deprecated":11,"level":1668,"size":1668,"domId":1669,"id":1670},"10 Next-Level Email Ideas","2","10-next-level-email-ideas","4799747",{"role":1506,"value":12,"deprecated":11,"id":1672},"4799748",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":1674},"4799749",{"role":1498,"value":1499,"deprecated":11,"id":1676},"4799750",{"role":1502,"value":1503,"deprecated":11,"id":1678},"4799751",[],{"name":1581,"fixed":11,"position":19,"createdAt":1681,"updatedAt":1681,"deprecated":11,"id":1682,"ingredients":1683,"nestedElements":1691},"2026-09-01T11:32:42.897-04:00","2078178",[1684,1686],{"role":1590,"value":1591,"deprecated":11,"id":1685},"4799840",{"role":210,"value":1687,"deprecated":11,"sanitizedBody":1688,"strippedBody":1689,"body":1687,"id":1690},"\u003Cp>\u003Cem>What segmentation strategies have worked best for your business? We’d love to hear about the tactics and next-level emails that have made the most impact on your business. Share your experience below and let’s continue the conversation in the comments section!\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>\u003Cem>Interested in more content to help your business succeed\u003Cspan style=\"font-size: 1em;\">? The \u003Ca class=\"internal\" title=\"CandleScience Maker Business Hub\" href=\"\u002Fmaker-business-hub\u002F\">CandleScience Maker Business Hub\u003C\u002Fa> brings you guides, answers, and the next steps you need!\u003C\u002Fspan>\u003C\u002Fem>\u003C\u002Fp>","\u003Cp>\u003Cem>What segmentation strategies have worked best for your business? We’d love to hear about the tactics and next-level emails that have made the most impact on your business. Share your experience below and let’s continue the conversation in the comments section!\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>\u003Cem>Interested in more content to help your business succeed? The \u003Ca class=\"internal\" title=\"CandleScience Maker Business Hub\" href=\"\u002Fmaker-business-hub\u002F\">CandleScience Maker Business Hub\u003C\u002Fa> brings you guides, answers, and the next steps you need!\u003C\u002Fem>\u003C\u002Fp>","What segmentation strategies have worked best for your business? We’d love to hear about the tactics and next-level emails that have made the most impact on your business. Share your experience below and let’s continue the conversation in the comments section!\nInterested in more content to help your business succeed? The CandleScience Maker Business Hub brings you guides, answers, and the next steps you need!","4799841",[1692],{"name":1595,"fixed":11,"position":19,"createdAt":1693,"updatedAt":1693,"deprecated":11,"id":1694,"ingredients":1695,"nestedElements":1705},"2026-09-01T11:32:42.923-04:00","2078179",[1696,1699,1701,1703],{"role":135,"value":1697,"deprecated":11,"link":1601,"linkClassName":126,"linkTarget":81,"linkTitle":1602,"body":1697,"linkUrl":1601,"domId":14,"id":1698},"Visit the Maker Business Hub","4799842",{"role":1605,"value":1606,"deprecated":11,"id":1700},"4799843",{"role":1609,"value":1610,"deprecated":11,"id":1702},"4799844",{"role":1613,"value":12,"deprecated":11,"id":1704},"4799845",[],{"name":1707,"fixed":12,"position":141,"createdAt":1708,"updatedAt":1708,"deprecated":11,"id":1709,"ingredients":1710,"nestedElements":1728},"social_tags","2026-09-01T11:32:41.328-04:00","2078120",[1711,1714,1718],{"role":1199,"value":1712,"deprecated":11,"id":1713},"website","4799660",{"role":1715,"value":1716,"deprecated":11,"id":1717},"card","summary","4799661",{"role":1523,"value":1719,"deprecated":11,"title":1525,"caption":81,"linkClassName":81,"linkTitle":81,"linkTarget":81,"altText":1526,"linkUrl":81,"imageDimensions":1720,"srcset":1723,"imageName":1724,"imageFileName":1725,"imageMimeType":199,"imageFileSize":1726,"id":1727},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F8009\u002F43f4a64de4cc708a5e8e20ad4a329923372100fa\u002Fsegmentation_facebook.jpeg",{"width":1721,"height":1722},1200,630,[],"segmentation-facebook","segmentation-facebook.jpg",1151156,"4799662",[],{"name":1581,"fixed":11,"position":141,"createdAt":1730,"updatedAt":1730,"deprecated":11,"id":1731,"ingredients":1732,"nestedElements":1739},"2026-09-01T11:32:42.178-04:00","2078152",[1733,1737],{"role":210,"value":1734,"deprecated":11,"sanitizedBody":1734,"strippedBody":1735,"body":1734,"id":1736},"\u003Cp>Now that we’ve covered the basics of segmentation and shared ideas for segments, let’s explore some advanced email ideas that will help you engage with your subscribers more effectively. \u003C\u002Fp>\n\u003Cp>These ideas correspond with the segments we covered above. The first four emails are based on purchase history segments. Emails five and six are focused on the engagement levels of subscribers. Ideas seven and eight use demographic segmentation, and the final two leverage shopper behavior and interests. All of these emails are intended to meet subscribers where they are and help nurture the relationship between them and your business.\u003C\u002Fp>","Now that we’ve covered the basics of segmentation and shared ideas for segments, let’s explore some advanced email ideas that will help you engage with your subscribers more effectively. \nThese ideas correspond with the segments we covered above. The first four emails are based on purchase history segments. Emails five and six are focused on the engagement levels of subscribers. Ideas seven and eight use demographic segmentation, and the final two leverage shopper behavior and interests. All of these emails are intended to meet subscribers where they are and help nurture the relationship between them and your business.","4799752",{"role":1590,"value":1499,"deprecated":11,"id":1738},"4799753",[],{"name":1741,"fixed":12,"position":152,"createdAt":1742,"updatedAt":1742,"deprecated":11,"id":1743,"ingredients":1744,"nestedElements":1772},"algolia_image","2026-09-01T11:32:41.360-04:00","2078121",[1745],{"role":1523,"value":1746,"deprecated":11,"title":1525,"caption":81,"linkClassName":81,"linkTitle":81,"linkTarget":81,"altText":1526,"linkUrl":81,"imageDimensions":1747,"srcset":1749,"imageName":1768,"imageFileName":1769,"imageMimeType":199,"imageFileSize":1770,"id":1771},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F7986\u002Ff0fb4e2a397a36dbf7706113dd371aeaab2e7da2\u002Femail_marketing_three_thumbnail.jpeg",{"width":1748,"height":1748},264,[1750,1754,1756,1760,1762,1766],{"url":1751,"desc":1752,"width":1753,"height":1753,"type":199},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F7986\u002Faca9261d1f5f0c841182948b9048f540957bbacf\u002Femail_marketing_three_thumbnail.jpeg","82w","82",{"url":1755,"desc":1752,"width":1753,"height":1753,"type":187},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F7986\u002F881d9e3a2d6c9c797c6272a0d9e65c26ad472723\u002Femail_marketing_three_thumbnail.webp",{"url":1757,"desc":1758,"width":1759,"height":1759,"type":199},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F7986\u002Fb97be05c48511c87538608445df1427f99dd2ba1\u002Femail_marketing_three_thumbnail.jpeg","164w","164",{"url":1761,"desc":1758,"width":1759,"height":1759,"type":187},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F7986\u002Fee11f1524d7be00d86236e5cbf62f87ee2a2b01f\u002Femail_marketing_three_thumbnail.webp",{"url":1763,"desc":1764,"width":1765,"height":1765,"type":199},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F7986\u002F0c84a5a5b67595217a4b0ace8698a745b11ec93e\u002Femail_marketing_three_thumbnail.jpeg","246w","246",{"url":1767,"desc":1764,"width":1765,"height":1765,"type":187},"https:\u002F\u002Fd2r3z0h7oyiawr.cloudfront.net\u002Fpictures\u002F7986\u002Fc086aa48d3a0902b2bf881da36ec5f74918ce3c9\u002Femail_marketing_three_thumbnail.webp","email-marketing-three-thumbnail","email-marketing-three-thumbnail.jpg",255358,"4799663",[],{"name":1493,"fixed":11,"position":152,"createdAt":1774,"updatedAt":1774,"deprecated":11,"id":1775,"ingredients":1776,"nestedElements":1790},"2026-09-01T11:32:42.209-04:00","2078153",[1777,1782,1784,1786,1788],{"role":1493,"value":1778,"deprecated":11,"level":1779,"size":1779,"domId":1780,"id":1781},"1. First-Purchase Emails","3","1-first-purchase-emails","4799754",{"role":1506,"value":12,"deprecated":11,"id":1783},"4799755",{"role":1498,"value":1499,"deprecated":11,"id":1785},"4799756",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":1787},"4799757",{"role":1502,"value":1503,"deprecated":11,"id":1789},"4799758",[],{"name":1792,"fixed":11,"position":162,"createdAt":1793,"updatedAt":1793,"deprecated":11,"id":1794,"ingredients":1795,"nestedElements":1799},"gallery","2026-09-01T11:32:41.376-04:00","2078122",[1796],{"role":1797,"value":1606,"deprecated":11,"id":1798},"vertical-space","4799664",[1517],{"name":1581,"fixed":11,"position":162,"createdAt":1801,"updatedAt":1801,"deprecated":11,"id":1802,"ingredients":1803,"nestedElements":1810},"2026-09-01T11:32:42.236-04:00","2078154",[1804,1806],{"role":1590,"value":1499,"deprecated":11,"id":1805},"4799759",{"role":210,"value":1807,"deprecated":11,"sanitizedBody":1807,"strippedBody":1808,"body":1807,"id":1809},"\u003Cp>After a customer makes their very first purchase with you, welcome them with this automated email. It acknowledges that this is their first order, thanks them for their purchase, and includes care and use instructions for their products. Sent only after first orders, this email differs from \u003Ca class=\"internal\" title=\"Welcome emails\" href=\"\u002Fthe-essential-emails-to-send-email-marketing-for-makers\u002F#3-welcome-emails\">a welcome email or series\u003C\u002Fa> because those are typically triggered when someone subscribes to your list.\u003C\u002Fp>","After a customer makes their very first purchase with you, welcome them with this automated email. It acknowledges that this is their first order, thanks them for their purchase, and includes care and use instructions for their products. Sent only after first orders, this email differs from a welcome email or series because those are typically triggered when someone subscribes to your list.","4799760",[],{"name":1581,"fixed":11,"position":909,"createdAt":1812,"updatedAt":1812,"deprecated":11,"id":1813,"ingredients":1814,"nestedElements":1821},"2026-09-01T11:32:41.414-04:00","2078124",[1815,1819],{"role":210,"value":1816,"deprecated":11,"sanitizedBody":1816,"strippedBody":1817,"body":1816,"id":1818},"\u003Cp>You’ve \u003Ca class=\"internal\" title=\"How to build and grow an email list\" href=\"\u002Fhow-to-build-and-grow-an-email-list-email-marketing-for-makers\u002F\">built your email list\u003C\u002Fa>, mastered the \u003Ca class=\"internal\" title=\"The essential emails to send\" href=\"\u002Fthe-essential-emails-to-send-email-marketing-for-makers\u002F\">essential emails\u003C\u002Fa> to send, and learned how to track your \u003Ca class=\"internal\" title=\"Understanding email performance metrics\" href=\"\u002Funderstanding-performance-metrics-email-marketing-for-makers\u002F\">email performance metrics\u003C\u002Fa>. Now it’s time to level up your email marketing game! In this latest installment of our Email Marketing for Makers series, we explore list segmentation and introduce you to some advanced marketing email ideas that will boost sales for your candle or soap business.\u003C\u002Fp>","You’ve built your email list, mastered the essential emails to send, and learned how to track your email performance metrics. Now it’s time to level up your email marketing game! In this latest installment of our Email Marketing for Makers series, we explore list segmentation and introduce you to some advanced marketing email ideas that will boost sales for your candle or soap business.","4799667",{"role":1590,"value":1499,"deprecated":11,"id":1820},"4799668",[],{"name":1493,"fixed":11,"position":909,"createdAt":1823,"updatedAt":1823,"deprecated":11,"id":1824,"ingredients":1825,"nestedElements":1838},"2026-09-01T11:32:42.265-04:00","2078155",[1826,1830,1832,1834,1836],{"role":1493,"value":1827,"deprecated":11,"level":1779,"size":1779,"domId":1828,"id":1829},"2. Product Cross-Sell Emails","2-product-cross-sell-emails","4799761",{"role":1506,"value":12,"deprecated":11,"id":1831},"4799762",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":1833},"4799763",{"role":1498,"value":1499,"deprecated":11,"id":1835},"4799764",{"role":1502,"value":1503,"deprecated":11,"id":1837},"4799765",[],{"name":1840,"fixed":11,"position":965,"createdAt":1841,"updatedAt":1841,"deprecated":11,"id":1842,"ingredients":1843,"nestedElements":1849},"section_with_background","2026-09-01T11:32:41.436-04:00","2078125",[1844,1846],{"role":1506,"value":12,"deprecated":11,"id":1845},"4799669",{"role":1609,"value":1847,"deprecated":11,"id":1848},"sand","4799670",[1580],{"name":1581,"fixed":11,"position":965,"createdAt":1851,"updatedAt":1851,"deprecated":11,"id":1852,"ingredients":1853,"nestedElements":1860},"2026-09-01T11:32:42.291-04:00","2078156",[1854,1856],{"role":1590,"value":1499,"deprecated":11,"id":1855},"4799766",{"role":210,"value":1857,"deprecated":11,"sanitizedBody":1857,"strippedBody":1858,"body":1857,"id":1859},"\u003Cp>A few weeks after someone purchases from your store, you can introduce complementary products in an automated cross-sell email. Let’s say you sell several products scented with \u003Ca class=\"product\" title=\"Sweet Vanilla Caramel\" href=\"\u002Ffragrance\u002Fsweet-vanilla-caramel-fragrance-oil\u002F\">Sweet Vanilla Caramel fragrance oil\u003C\u002Fa>. If a customer purchases a Sweet Vanilla Caramel candle from you, this is the perfect chance to showcase your soap and room spray, which are also available in this scent.\u003C\u002Fp>","A few weeks after someone purchases from your store, you can introduce complementary products in an automated cross-sell email. Let’s say you sell several products scented with Sweet Vanilla Caramel fragrance oil. If a customer purchases a Sweet Vanilla Caramel candle from you, this is the perfect chance to showcase your soap and room spray, which are also available in this scent.","4799767",[],{"name":1862,"fixed":11,"position":1028,"createdAt":1863,"updatedAt":1863,"deprecated":11,"id":1864,"ingredients":1865,"nestedElements":1866},"table_of_contents","2026-09-01T11:32:41.498-04:00","2078128",[],[],{"name":1493,"fixed":11,"position":1028,"createdAt":1868,"updatedAt":1868,"deprecated":11,"id":1869,"ingredients":1870,"nestedElements":1883},"2026-09-01T11:32:42.319-04:00","2078157",[1871,1875,1877,1879,1881],{"role":1493,"value":1872,"deprecated":11,"level":1779,"size":1779,"domId":1873,"id":1874},"3. VIP Customer Emails","3-vip-customer-emails","4799768",{"role":1506,"value":12,"deprecated":11,"id":1876},"4799769",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":1878},"4799770",{"role":1498,"value":1499,"deprecated":11,"id":1880},"4799771",{"role":1502,"value":1503,"deprecated":11,"id":1882},"4799772",[],{"name":1885,"fixed":11,"position":1073,"createdAt":1886,"updatedAt":1886,"deprecated":11,"id":1887,"ingredients":1888,"nestedElements":1899},"pro_tip","2026-09-01T11:32:41.517-04:00","2078129",[1889,1892,1894],{"role":119,"value":1890,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":1890,"linkUrl":14,"domId":14,"id":1891},"PRO TIP","4799677",{"role":1595,"value":81,"deprecated":11,"link":81,"linkClassName":81,"linkTarget":81,"linkTitle":81,"body":81,"linkUrl":81,"domId":14,"id":1893},"4799678",{"role":210,"value":1895,"deprecated":11,"sanitizedBody":1896,"strippedBody":1897,"body":1895,"id":1898},"\u003Cp>The ideas covered below are best implemented with an e-commerce platform like \u003Ca class=\"external\" title=\"Shopify\" href=\"https:\u002F\u002Fshopify.com\" target=\"_blank\" rel=\"noopener\">Shopify\u003C\u002Fa> and an email service provider (ESP) like \u003Ca class=\"external\" title=\"Klaviyo\" href=\"https:\u002F\u002Fklaviyo.com\" target=\"_blank\" rel=\"noopener\">Klaivyo\u003C\u002Fa>. These platforms offer incredibly robust segmentation and automation tools that make implementing these ideas much easier.\u003C\u002Fp>","\u003Cp>The ideas covered below are best implemented with an e-commerce platform like \u003Ca title=\"Shopify\" href=\"https:\u002F\u002Fshopify.com\" target=\"_blank\">Shopify\u003C\u002Fa> and an email service provider (ESP) like \u003Ca title=\"Klaviyo\" href=\"https:\u002F\u002Fklaviyo.com\" target=\"_blank\">Klaivyo\u003C\u002Fa>. These platforms offer incredibly robust segmentation and automation tools that make implementing these ideas much easier.\u003C\u002Fp>","The ideas covered below are best implemented with an e-commerce platform like Shopify and an email service provider (ESP) like Klaivyo. These platforms offer incredibly robust segmentation and automation tools that make implementing these ideas much easier.","4799679",[],{"name":1581,"fixed":11,"position":1073,"createdAt":1901,"updatedAt":1901,"deprecated":11,"id":1902,"ingredients":1903,"nestedElements":1910},"2026-09-01T11:32:42.353-04:00","2078158",[1904,1906],{"role":1590,"value":1499,"deprecated":11,"id":1905},"4799773",{"role":210,"value":1907,"deprecated":11,"sanitizedBody":1907,"strippedBody":1908,"body":1907,"id":1909},"\u003Cp>Reward the loyalty of your most dedicated customers with early access to new product launches, exclusive offers, and personalized product recommendations. Set up parameters for this segment to send an automated email with a special thank you offer whenever a customer spends above a certain dollar threshold or makes a minimum number of purchases in a certain period of time.\u003C\u002Fp>","Reward the loyalty of your most dedicated customers with early access to new product launches, exclusive offers, and personalized product recommendations. Set up parameters for this segment to send an automated email with a special thank you offer whenever a customer spends above a certain dollar threshold or makes a minimum number of purchases in a certain period of time.","4799774",[],{"name":1493,"fixed":11,"position":1912,"createdAt":1913,"updatedAt":1913,"deprecated":11,"id":1914,"ingredients":1915,"nestedElements":1928},9,"2026-09-01T11:32:41.549-04:00","2078130",[1916,1920,1922,1924,1926],{"role":1493,"value":1917,"deprecated":11,"level":1668,"size":1668,"domId":1918,"id":1919},"What is email list segmentation?","what-is-email-list-segmentation","4799680",{"role":1506,"value":12,"deprecated":11,"id":1921},"4799681",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":1923},"4799682",{"role":1498,"value":1499,"deprecated":11,"id":1925},"4799683",{"role":1502,"value":1503,"deprecated":11,"id":1927},"4799684",[],{"name":1493,"fixed":11,"position":1912,"createdAt":1930,"updatedAt":1930,"deprecated":11,"id":1931,"ingredients":1932,"nestedElements":1945},"2026-09-01T11:32:42.381-04:00","2078159",[1933,1937,1939,1941,1943],{"role":1493,"value":1934,"deprecated":11,"level":1779,"size":1779,"domId":1935,"id":1936},"4. Win-Back Emails","4-win-back-emails","4799775",{"role":1506,"value":12,"deprecated":11,"id":1938},"4799776",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":1940},"4799777",{"role":1498,"value":1499,"deprecated":11,"id":1942},"4799778",{"role":1502,"value":1503,"deprecated":11,"id":1944},"4799779",[],{"name":1581,"fixed":11,"position":1947,"createdAt":1948,"updatedAt":1948,"deprecated":11,"id":1949,"ingredients":1950,"nestedElements":1957},10,"2026-09-01T11:32:41.578-04:00","2078131",[1951,1953],{"role":1590,"value":1499,"deprecated":11,"id":1952},"4799685",{"role":210,"value":1954,"deprecated":11,"sanitizedBody":1954,"strippedBody":1955,"body":1954,"id":1956},"\u003Cp>Email list segmentation is the process of identifying smaller groups of subscribers from within your larger email list. Segments are based on subscriber characteristics, actions they’ve taken, and other parameters you set. \u003C\u002Fp>\n\u003Cp>When you first start off doing email marketing, it’s common to send emails, especia\u003Ca class=\"internal\" title=\"One-off marketing emails\" href=\"\u002Fthe-essential-emails-to-send-email-marketing-for-makers\u002F#5-one-off-marketing-emails\">lly one-off emails\u003C\u002Fa>, to your entire list for a while. But as your list grows and you get more subscriber data from purchases and behavior on your site, you can begin to drill down your messaging and send more personalized emails to specific groups, also known as segments. When you reach this point, graduating to list segmentation in your email marketing allows you to send these different groups more targeted and relevant messages. \u003C\u002Fp>","Email list segmentation is the process of identifying smaller groups of subscribers from within your larger email list. Segments are based on subscriber characteristics, actions they’ve taken, and other parameters you set. \nWhen you first start off doing email marketing, it’s common to send emails, especially one-off emails, to your entire list for a while. But as your list grows and you get more subscriber data from purchases and behavior on your site, you can begin to drill down your messaging and send more personalized emails to specific groups, also known as segments. When you reach this point, graduating to list segmentation in your email marketing allows you to send these different groups more targeted and relevant messages. ","4799686",[],{"name":1581,"fixed":11,"position":1947,"createdAt":1959,"updatedAt":1959,"deprecated":11,"id":1960,"ingredients":1961,"nestedElements":1968},"2026-09-01T11:32:42.408-04:00","2078160",[1962,1964],{"role":1590,"value":1499,"deprecated":11,"id":1963},"4799780",{"role":210,"value":1965,"deprecated":11,"sanitizedBody":1965,"strippedBody":1966,"body":1965,"id":1967},"\u003Cp>Did someone purchase from you one time but hasn’t shopped again since? Try “winning them back” with an automated email that includes a personalized message and a discount that encourages them to buy again. The timing of this email depends on the products you sell and the typical time between repeat purchases for your business. For consumables like home fragrance products and bath and body products, a win-back email can usually safely be sent after three to six months of no purchases.\u003C\u002Fp>","Did someone purchase from you one time but hasn’t shopped again since? Try “winning them back” with an automated email that includes a personalized message and a discount that encourages them to buy again. The timing of this email depends on the products you sell and the typical time between repeat purchases for your business. For consumables like home fragrance products and bath and body products, a win-back email can usually safely be sent after three to six months of no purchases.","4799781",[],{"name":1493,"fixed":11,"position":1970,"createdAt":1971,"updatedAt":1971,"deprecated":11,"id":1972,"ingredients":1973,"nestedElements":1986},11,"2026-09-01T11:32:41.608-04:00","2078132",[1974,1976,1978,1980,1984],{"role":1498,"value":1499,"deprecated":11,"id":1975},"4799690",{"role":1502,"value":1503,"deprecated":11,"id":1977},"4799691",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":1979},"4799687",{"role":1493,"value":1981,"deprecated":11,"level":1668,"size":1668,"domId":1982,"id":1983},"Why is segmentation important?","why-is-segmentation-important","4799688",{"role":1506,"value":12,"deprecated":11,"id":1985},"4799689",[],{"name":1493,"fixed":11,"position":1970,"createdAt":1988,"updatedAt":1988,"deprecated":11,"id":1989,"ingredients":1990,"nestedElements":2003},"2026-09-01T11:32:42.434-04:00","2078161",[1991,1995,1997,1999,2001],{"role":1493,"value":1992,"deprecated":11,"level":1779,"size":1779,"domId":1993,"id":1994},"5. Active Subscriber Emails","5-active-subscriber-emails","4799782",{"role":1506,"value":12,"deprecated":11,"id":1996},"4799783",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":1998},"4799784",{"role":1498,"value":1499,"deprecated":11,"id":2000},"4799785",{"role":1502,"value":1503,"deprecated":11,"id":2002},"4799786",[],{"name":1581,"fixed":11,"position":2005,"createdAt":2006,"updatedAt":2006,"deprecated":11,"id":2007,"ingredients":2008,"nestedElements":2016},12,"2026-09-01T11:32:41.640-04:00","2078133",[2009,2011],{"role":1590,"value":1499,"deprecated":11,"id":2010},"4799692",{"role":210,"value":2012,"deprecated":11,"sanitizedBody":2013,"strippedBody":2014,"body":2012,"id":2015},"\u003Cp>Segmentation is important because it’s more effective at engaging recipients than sending only mass emails! According to \u003Ca class=\"external\" title=\"MailChimp study about email list segmentation\" href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Feffects-of-list-segmentation-on-email-marketing-stats\u002F\" target=\"_blank\" rel=\"noopener\">a study by MailChimp\u003C\u002Fa>, segmented email campaigns have:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>14.31% higher open rates\u003C\u002Fli>\n\u003Cli>100% higher click rates\u003C\u002Fli>\n\u003Cli>9.37% lower unsubscribe rates\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>And statistics released by the Data & Marketing Association, the United States’ leading marketing trade group, revealed that segmented emails can result in up to a 760% increase in revenue when compared to emails sent to your entire list! By sending emails that are highly relevant to specific subscriber groups, you not only improve engagement, but also the likelihood of subscribers turning into paying customers.\u003C\u002Fp>","\u003Cp>Segmentation is important because it’s more effective at engaging recipients than sending only mass emails! According to \u003Ca class=\"external\" title=\"MailChimp study about email list segmentation\" href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Feffects-of-list-segmentation-on-email-marketing-stats\u002F\" target=\"_blank\">a study by MailChimp\u003C\u002Fa>, segmented email campaigns have:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>14.31% higher open rates\u003C\u002Fli>\n\u003Cli>100% higher click rates\u003C\u002Fli>\n\u003Cli>9.37% lower unsubscribe rates\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>And statistics released by the Data & Marketing Association, the United States’ leading marketing trade group, revealed that segmented emails can result in up to a 760% increase in revenue when compared to emails sent to your entire list! By sending emails that are highly relevant to specific subscriber groups, you not only improve engagement, but also the likelihood of subscribers turning into paying customers.\u003C\u002Fp>","Segmentation is important because it’s more effective at engaging recipients than sending only mass emails! According to a study by MailChimp, segmented email campaigns have:\n\n14.31% higher open rates\n100% higher click rates\n9.37% lower unsubscribe rates\n\nAnd statistics released by the Data & Marketing Association, the United States’ leading marketing trade group, revealed that segmented emails can result in up to a 760% increase in revenue when compared to emails sent to your entire list! By sending emails that are highly relevant to specific subscriber groups, you not only improve engagement, but also the likelihood of subscribers turning into paying customers.","4799693",[],{"name":1581,"fixed":11,"position":2005,"createdAt":2018,"updatedAt":2018,"deprecated":11,"id":2019,"ingredients":2020,"nestedElements":2027},"2026-09-01T11:32:42.459-04:00","2078162",[2021,2023],{"role":1590,"value":1499,"deprecated":11,"id":2022},"4799787",{"role":210,"value":2024,"deprecated":11,"sanitizedBody":2024,"strippedBody":2025,"body":2024,"id":2026},"\u003Cp>Since these subscribers regularly open and click your emails, they’re clearly interested in your brand and products! Encourage them to take the next step with a discount on their first purchase and highlight bestsellers they may enjoy.\u003C\u002Fp>","Since these subscribers regularly open and click your emails, they’re clearly interested in your brand and products! Encourage them to take the next step with a discount on their first purchase and highlight bestsellers they may enjoy.","4799788",[],{"name":1493,"fixed":11,"position":2029,"createdAt":2030,"updatedAt":2030,"deprecated":11,"id":2031,"ingredients":2032,"nestedElements":2045},13,"2026-09-01T11:32:41.670-04:00","2078134",[2033,2037,2039,2041,2043],{"role":1493,"value":2034,"deprecated":11,"level":1668,"size":1668,"domId":2035,"id":2036},"How to segment your email list","how-to-segment-your-email-list","4799694",{"role":1506,"value":12,"deprecated":11,"id":2038},"4799695",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2040},"4799696",{"role":1498,"value":1499,"deprecated":11,"id":2042},"4799697",{"role":1502,"value":1503,"deprecated":11,"id":2044},"4799698",[],{"name":1493,"fixed":11,"position":2029,"createdAt":2047,"updatedAt":2047,"deprecated":11,"id":2048,"ingredients":2049,"nestedElements":2062},"2026-09-01T11:32:42.486-04:00","2078163",[2050,2054,2056,2058,2060],{"role":1493,"value":2051,"deprecated":11,"level":1779,"size":1779,"domId":2052,"id":2053},"6. Re-Engagement Emails","6-re-engagement-emails","4799789",{"role":1506,"value":12,"deprecated":11,"id":2055},"4799790",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2057},"4799791",{"role":1498,"value":1499,"deprecated":11,"id":2059},"4799792",{"role":1502,"value":1503,"deprecated":11,"id":2061},"4799793",[],{"name":1581,"fixed":11,"position":2064,"createdAt":2065,"updatedAt":2065,"deprecated":11,"id":2066,"ingredients":2067,"nestedElements":2074},14,"2026-09-01T11:32:41.698-04:00","2078135",[2068,2070],{"role":1590,"value":1499,"deprecated":11,"id":2069},"4799699",{"role":210,"value":2071,"deprecated":11,"sanitizedBody":2071,"strippedBody":2072,"body":2071,"id":2073},"\u003Cp>The exact logistics of segmenting a list depends on the ESP you use. Lean on the resources, tutorials, and training your particular ESP provides to best set up and manage your segments. However, the basic premise behind segmenting is to use criteria that narrow down your larger list into smaller, more specific groups. \u003C\u002Fp>\n\u003Cp>This requires deciding what segment you’d like to identify and then determining what specific criteria will create that segment. For example, let’s say you want to encourage customers who’ve purchased from you in the past, and who are regularly engaging with your emails, to buy again with a discount. Potential parameters for this segment could be:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Has opened at least 3 emails in the past 90 days and\u003C\u002Fli>\n\u003Cli>Has clicked at least 1 email in the past 90 days and\u003C\u002Fli>\n\u003Cli>Has placed an order zero times in the past 90 days and\u003C\u002Fli>\n\u003Cli>Has placed an order at least once over all time\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>This means this segment of subscribers have ordered from your store at least once, and in the past 90 days have opened at least three emails you’ve sent them, have clicked at least one of those emails, but have not made a purchase.\u003C\u002Fp>\n\u003Cp>When considering segments, this is a chance to draw on your knowledge of the customers you serve and the products you sell. Think about what factors might influence a shopper’s interest in your products and their likelihood to make a purchase.\u003C\u002Fp>","The exact logistics of segmenting a list depends on the ESP you use. Lean on the resources, tutorials, and training your particular ESP provides to best set up and manage your segments. However, the basic premise behind segmenting is to use criteria that narrow down your larger list into smaller, more specific groups. \nThis requires deciding what segment you’d like to identify and then determining what specific criteria will create that segment. For example, let’s say you want to encourage customers who’ve purchased from you in the past, and who are regularly engaging with your emails, to buy again with a discount. Potential parameters for this segment could be:\n\nHas opened at least 3 emails in the past 90 days and\nHas clicked at least 1 email in the past 90 days and\nHas placed an order zero times in the past 90 days and\nHas placed an order at least once over all time\n\nThis means this segment of subscribers have ordered from your store at least once, and in the past 90 days have opened at least three emails you’ve sent them, have clicked at least one of those emails, but have not made a purchase.\nWhen considering segments, this is a chance to draw on your knowledge of the customers you serve and the products you sell. Think about what factors might influence a shopper’s interest in your products and their likelihood to make a purchase.","4799700",[],{"name":1581,"fixed":11,"position":2064,"createdAt":2076,"updatedAt":2076,"deprecated":11,"id":2077,"ingredients":2078,"nestedElements":2086},"2026-09-01T11:32:42.512-04:00","2078164",[2079,2081],{"role":1590,"value":1499,"deprecated":11,"id":2080},"4799794",{"role":210,"value":2082,"deprecated":11,"sanitizedBody":2083,"strippedBody":2084,"body":2082,"id":2085},"\u003Cp>Re-engagement emails are designed to reconnect with less active or unengaged subscribers, and to assess their interest in remaining on your list. The aim is to encourage them to confirm that they still want to hear from you. A re-engagement series might be triggered after 6-12 months of a subscriber not opening any of your emails and include three messages:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Email 1\u003C\u002Fstrong>: A friendly “We miss you!” message paired with a discount offer.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Email 2\u003C\u002Fstrong>: A follow-up featuring top-selling products and customer reviews.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Email 3\u003C\u002Fstrong>: A notice that they will be unsubscribed if they don’t respond by opting to stay on your list.\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cp>Re-engagement emails are designed to reconnect with less active or unengaged subscribers, and to assess their interest in remaining on your list. The aim is to encourage them to confirm that they still want to hear from you. A re-engagement series might be triggered after 6-12 months of a subscriber not opening any of your emails and include three messages:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\n\u003Cstrong>Email 1\u003C\u002Fstrong>: A friendly “We miss you!” message paired with a discount offer.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Email 2\u003C\u002Fstrong>: A follow-up featuring top-selling products and customer reviews.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Email 3\u003C\u002Fstrong>: A notice that they will be unsubscribed if they don’t respond by opting to stay on your list.\u003C\u002Fli>\n\u003C\u002Ful>","Re-engagement emails are designed to reconnect with less active or unengaged subscribers, and to assess their interest in remaining on your list. The aim is to encourage them to confirm that they still want to hear from you. A re-engagement series might be triggered after 6-12 months of a subscriber not opening any of your emails and include three messages:\n\nEmail 1: A friendly “We miss you!” message paired with a discount offer.\nEmail 2: A follow-up featuring top-selling products and customer reviews.\nEmail 3: A notice that they will be unsubscribed if they don’t respond by opting to stay on your list.\n","4799795",[],{"name":1792,"fixed":11,"position":2088,"createdAt":2089,"updatedAt":2089,"deprecated":11,"id":2090,"ingredients":2091,"nestedElements":2094},15,"2026-09-01T11:32:41.717-04:00","2078136",[2092],{"role":1797,"value":1606,"deprecated":11,"id":2093},"4799701",[1616],{"name":1493,"fixed":11,"position":2088,"createdAt":2096,"updatedAt":2096,"deprecated":11,"id":2097,"ingredients":2098,"nestedElements":2111},"2026-09-01T11:32:42.539-04:00","2078165",[2099,2103,2105,2107,2109],{"role":1493,"value":2100,"deprecated":11,"level":1779,"size":1779,"domId":2101,"id":2102},"7. Market Notification Emails","7-market-notification-emails","4799796",{"role":1506,"value":12,"deprecated":11,"id":2104},"4799797",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2106},"4799798",{"role":1498,"value":1499,"deprecated":11,"id":2108},"4799799",{"role":1502,"value":1503,"deprecated":11,"id":2110},"4799800",[],{"name":1493,"fixed":11,"position":2113,"createdAt":2114,"updatedAt":2114,"deprecated":11,"id":2115,"ingredients":2116,"nestedElements":2129},16,"2026-09-01T11:32:41.761-04:00","2078138",[2117,2119,2121,2123,2127],{"role":1498,"value":1499,"deprecated":11,"id":2118},"4799704",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2120},"4799705",{"role":1502,"value":1503,"deprecated":11,"id":2122},"4799706",{"role":1493,"value":2124,"deprecated":11,"level":1668,"size":1668,"domId":2125,"id":2126},"Email list segmentation ideas to get started","email-list-segmentation-ideas-to-get-started","4799707",{"role":1506,"value":12,"deprecated":11,"id":2128},"4799708",[],{"name":1581,"fixed":11,"position":2113,"createdAt":2131,"updatedAt":2131,"deprecated":11,"id":2132,"ingredients":2133,"nestedElements":2140},"2026-09-01T11:32:42.565-04:00","2078166",[2134,2136],{"role":1590,"value":1499,"deprecated":11,"id":2135},"4799801",{"role":210,"value":2137,"deprecated":11,"sanitizedBody":2137,"strippedBody":2138,"body":2137,"id":2139},"\u003Cp>If you’re doing a market or in-person event, segment your list based on proximity to the event location. Send an email notifying subscribers local to the area and invite them to come experience your products in person. You can even offer a small discount or free gift with purchase for attending.\u003C\u002Fp>","If you’re doing a market or in-person event, segment your list based on proximity to the event location. Send an email notifying subscribers local to the area and invite them to come experience your products in person. You can even offer a small discount or free gift with purchase for attending.","4799802",[],{"name":1581,"fixed":11,"position":2142,"createdAt":2143,"updatedAt":2143,"deprecated":11,"id":2144,"ingredients":2145,"nestedElements":2152},17,"2026-09-01T11:32:41.790-04:00","2078139",[2146,2148],{"role":1590,"value":1499,"deprecated":11,"id":2147},"4799709",{"role":210,"value":2149,"deprecated":11,"sanitizedBody":2149,"strippedBody":2150,"body":2149,"id":2151},"\u003Cp>When it comes to figuring out the list segments for your email marketing, there are several that work for many kinds of product-based businesses. These segments are often based on purchase history, engagement levels, demographics, website behavior, and interests. \u003C\u002Fp>\n\u003Cp>However, the specific parameters of each segment vary by business. For instance, if you email your list on a monthly basis, that means you’re sending 12 emails a year. With that sending frequency in mind, an engaged subscriber for your business may be someone who has opened at least one email in the last three months. However, for a business that sends two emails every week, a subscriber who opens just one email in three months may be considered unengaged. \u003C\u002Fp>\n\u003Cp>Since there can be such variance across different brands’ email marketing approaches, it’s up to each business owner to determine the ideal definitions for their segments and set the criteria accordingly.\u003C\u002Fp>","When it comes to figuring out the list segments for your email marketing, there are several that work for many kinds of product-based businesses. These segments are often based on purchase history, engagement levels, demographics, website behavior, and interests. \nHowever, the specific parameters of each segment vary by business. For instance, if you email your list on a monthly basis, that means you’re sending 12 emails a year. With that sending frequency in mind, an engaged subscriber for your business may be someone who has opened at least one email in the last three months. However, for a business that sends two emails every week, a subscriber who opens just one email in three months may be considered unengaged. \nSince there can be such variance across different brands’ email marketing approaches, it’s up to each business owner to determine the ideal definitions for their segments and set the criteria accordingly.","4799710",[],{"name":1493,"fixed":11,"position":2142,"createdAt":2154,"updatedAt":2154,"deprecated":11,"id":2155,"ingredients":2156,"nestedElements":2169},"2026-09-01T11:32:42.594-04:00","2078167",[2157,2159,2163,2165,2167],{"role":1502,"value":1503,"deprecated":11,"id":2158},"4799807",{"role":1493,"value":2160,"deprecated":11,"level":1779,"size":1779,"domId":2161,"id":2162},"8. Retailer Profile Emails","8-retailer-profile-emails","4799803",{"role":1506,"value":12,"deprecated":11,"id":2164},"4799804",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2166},"4799805",{"role":1498,"value":1499,"deprecated":11,"id":2168},"4799806",[],{"name":1493,"fixed":11,"position":2171,"createdAt":2172,"updatedAt":2172,"deprecated":11,"id":2173,"ingredients":2174,"nestedElements":2187},18,"2026-09-01T11:32:41.822-04:00","2078140",[2175,2179,2181,2183,2185],{"role":1493,"value":2176,"deprecated":11,"level":1779,"size":1779,"domId":2177,"id":2178},"Purchase History Segments","purchase-history-segments","4799711",{"role":1506,"value":12,"deprecated":11,"id":2180},"4799712",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2182},"4799713",{"role":1498,"value":1499,"deprecated":11,"id":2184},"4799714",{"role":1502,"value":1503,"deprecated":11,"id":2186},"4799715",[],{"name":1581,"fixed":11,"position":2171,"createdAt":2189,"updatedAt":2189,"deprecated":11,"id":2190,"ingredients":2191,"nestedElements":2198},"2026-09-01T11:32:42.620-04:00","2078168",[2192,2194],{"role":1590,"value":1499,"deprecated":11,"id":2193},"4799808",{"role":210,"value":2195,"deprecated":11,"sanitizedBody":2195,"strippedBody":2196,"body":2195,"id":2197},"\u003Cp>For makers who \u003Ca class=\"internal\" title=\"How to sell candles wholesale\" href=\"\u002Fhow-to-sell-candles-wholesale\u002F\">wholesale\u003C\u002Fa>, this email is perfect for letting subscribers know where they can find your items in brick-and-mortar stores near them. Create geographic segments based on your retailers’ locations and send subscribers in those areas an email featuring the respective retailer. Spotlight the store, share why it’s a great place to shop, and mention the products they can find there. This email not only drives foot traffic to your \u003Ca class=\"internal\" title=\"How to find potential retailers\" href=\"\u002Fhow-to-find-potential-retailers-for-your-wholesale-candle-business\u002F\">retail partners\u003C\u002Fa> but also strengthens your relationship with them—while potentially boosting online sales for you in the process. \u003C\u002Fp>","For makers who wholesale, this email is perfect for letting subscribers know where they can find your items in brick-and-mortar stores near them. Create geographic segments based on your retailers’ locations and send subscribers in those areas an email featuring the respective retailer. Spotlight the store, share why it’s a great place to shop, and mention the products they can find there. This email not only drives foot traffic to your retail partners but also strengthens your relationship with them—while potentially boosting online sales for you in the process. ","4799809",[],{"name":1581,"fixed":11,"position":2200,"createdAt":2201,"updatedAt":2201,"deprecated":11,"id":2202,"ingredients":2203,"nestedElements":2211},19,"2026-09-01T11:32:41.852-04:00","2078141",[2204,2206],{"role":1590,"value":1499,"deprecated":11,"id":2205},"4799716",{"role":210,"value":2207,"deprecated":11,"sanitizedBody":2208,"strippedBody":2209,"body":2207,"id":2210},"\u003Cul>\n\u003Cli>\u003Cstrong>Non-purchasers\u003C\u002Fstrong>: These subscribers haven’t made a purchase yet, but they’ve shown interest by joining your list.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>One-time purchasers\u003C\u002Fstrong>: These are customers who have bought from you once. The goal here is to encourage them to make a second purchase.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Repeat buyers\u003C\u002Fstrong>: Subscribers in this segment have purchased from you more than once. They’re already invested in your brand, so nurturing them is key.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>VIP customers\u003C\u002Fstrong>: These are your top-tier customers who have spent above a certain amount or made multiple purchases over a period of time. This segment is ripe for fostering long-term customer loyalty and encouraging ongoing purchases.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Customers who’ve purchased specific product types\u003C\u002Fstrong>: If you offer a variety of products, create segments based on the types of products purchased. This makes it easier to target new product releases to the most interested customers.\u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\n\u003Cstrong>Non-purchasers\u003C\u002Fstrong>: These subscribers haven’t made a purchase yet, but they’ve shown interest by joining your list.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>One-time purchasers\u003C\u002Fstrong>: These are customers who have bought from you once. The goal here is to encourage them to make a second purchase.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Repeat buyers\u003C\u002Fstrong>: Subscribers in this segment have purchased from you more than once. They’re already invested in your brand, so nurturing them is key.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>VIP customers\u003C\u002Fstrong>: These are your top-tier customers who have spent above a certain amount or made multiple purchases over a period of time. This segment is ripe for fostering long-term customer loyalty and encouraging ongoing purchases.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Customers who’ve purchased specific product types\u003C\u002Fstrong>: If you offer a variety of products, create segments based on the types of products purchased. This makes it easier to target new product releases to the most interested customers.\u003C\u002Fli>\n\u003C\u002Ful>","\nNon-purchasers: These subscribers haven’t made a purchase yet, but they’ve shown interest by joining your list.\nOne-time purchasers: These are customers who have bought from you once. The goal here is to encourage them to make a second purchase.\nRepeat buyers: Subscribers in this segment have purchased from you more than once. They’re already invested in your brand, so nurturing them is key.\nVIP customers: These are your top-tier customers who have spent above a certain amount or made multiple purchases over a period of time. This segment is ripe for fostering long-term customer loyalty and encouraging ongoing purchases.\nCustomers who’ve purchased specific product types: If you offer a variety of products, create segments based on the types of products purchased. This makes it easier to target new product releases to the most interested customers.\n","4799717",[],{"name":1493,"fixed":11,"position":2200,"createdAt":2213,"updatedAt":2213,"deprecated":11,"id":2214,"ingredients":2215,"nestedElements":2228},"2026-09-01T11:32:42.648-04:00","2078169",[2216,2220,2222,2224,2226],{"role":1493,"value":2217,"deprecated":11,"level":1779,"size":1779,"domId":2218,"id":2219},"9. Viewed Product Emails","9-viewed-product-emails","4799810",{"role":1506,"value":12,"deprecated":11,"id":2221},"4799811",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2223},"4799812",{"role":1498,"value":1499,"deprecated":11,"id":2225},"4799813",{"role":1502,"value":1503,"deprecated":11,"id":2227},"4799814",[],{"name":1493,"fixed":11,"position":2230,"createdAt":2231,"updatedAt":2231,"deprecated":11,"id":2232,"ingredients":2233,"nestedElements":2246},20,"2026-09-01T11:32:41.883-04:00","2078142",[2234,2238,2240,2242,2244],{"role":1493,"value":2235,"deprecated":11,"level":1779,"size":1779,"domId":2236,"id":2237},"Engagement Level Segments","engagement-level-segments","4799718",{"role":1506,"value":12,"deprecated":11,"id":2239},"4799719",{"role":1498,"value":1499,"deprecated":11,"id":2241},"4799720",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2243},"4799721",{"role":1502,"value":1503,"deprecated":11,"id":2245},"4799722",[],{"name":1581,"fixed":11,"position":2230,"createdAt":2248,"updatedAt":2248,"deprecated":11,"id":2249,"ingredients":2250,"nestedElements":2257},"2026-09-01T11:32:42.673-04:00","2078170",[2251,2253],{"role":1590,"value":1499,"deprecated":11,"id":2252},"4799815",{"role":210,"value":2254,"deprecated":11,"sanitizedBody":2254,"strippedBody":2255,"body":2254,"id":2256},"\u003Cp>Also known as browse abandonment emails, these are for visitors who viewed a product on your site but didn’t take the next step of adding it to their cart. This email is similar to the \u003Ca class=\"internal\" title=\"Abandoned cart emails\" href=\"\u002Fthe-essential-emails-to-send-email-marketing-for-makers\u002F#2-abandoned-cart-emails\">abandoned cart email\u003C\u002Fa>—but it contacts the shopper a step earlier in the shopping process. Since these shoppers have shown interest in one of your products, this is an opportunity to remind them about it! Focus on key benefits or customer reviews to reinforce the product’s value, and offer to answer any questions or provide further information to help them decide.\u003C\u002Fp>","Also known as browse abandonment emails, these are for visitors who viewed a product on your site but didn’t take the next step of adding it to their cart. This email is similar to the abandoned cart email—but it contacts the shopper a step earlier in the shopping process. Since these shoppers have shown interest in one of your products, this is an opportunity to remind them about it! Focus on key benefits or customer reviews to reinforce the product’s value, and offer to answer any questions or provide further information to help them decide.","4799816",[],{"name":1581,"fixed":11,"position":2259,"createdAt":2260,"updatedAt":2260,"deprecated":11,"id":2261,"ingredients":2262,"nestedElements":2270},21,"2026-09-01T11:32:41.912-04:00","2078143",[2263,2265],{"role":1590,"value":1499,"deprecated":11,"id":2264},"4799723",{"role":210,"value":2266,"deprecated":11,"sanitizedBody":2267,"strippedBody":2268,"body":2266,"id":2269},"\u003Cul>\n\u003Cli>\u003Cstrong>Active subscribers\u003C\u002Fstrong>: These subscribers consistently open and click on your emails. They are highly engaged with your content but are not yet making purchases.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Unengaged subscribers\u003C\u002Fstrong>: These are subscribers who rarely open or click your emails.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Inactive subscribers\u003C\u002Fstrong>: These subscribers have not opened or clicked any emails in a long time—or ever. \u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\n\u003Cstrong>Active subscribers\u003C\u002Fstrong>: These subscribers consistently open and click on your emails. They are highly engaged with your content but are not yet making purchases.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Unengaged subscribers\u003C\u002Fstrong>: These are subscribers who rarely open or click your emails.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Inactive subscribers\u003C\u002Fstrong>: These subscribers have not opened or clicked any emails in a long time—or ever. \u003C\u002Fli>\n\u003C\u002Ful>","\nActive subscribers: These subscribers consistently open and click on your emails. They are highly engaged with your content but are not yet making purchases.\nUnengaged subscribers: These are subscribers who rarely open or click your emails.\nInactive subscribers: These subscribers have not opened or clicked any emails in a long time—or ever. \n","4799724",[],{"name":1493,"fixed":11,"position":2259,"createdAt":2272,"updatedAt":2272,"deprecated":11,"id":2273,"ingredients":2274,"nestedElements":2287},"2026-09-01T11:32:42.701-04:00","2078171",[2275,2279,2281,2283,2285],{"role":1493,"value":2276,"deprecated":11,"level":1779,"size":1779,"domId":2277,"id":2278},"10. Product Courtesy Emails","10-product-courtesy-emails","4799817",{"role":1506,"value":12,"deprecated":11,"id":2280},"4799818",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2282},"4799819",{"role":1498,"value":1499,"deprecated":11,"id":2284},"4799820",{"role":1502,"value":1503,"deprecated":11,"id":2286},"4799821",[],{"name":1885,"fixed":11,"position":2289,"createdAt":2290,"updatedAt":2290,"deprecated":11,"id":2291,"ingredients":2292,"nestedElements":2303},22,"2026-09-01T11:32:41.938-04:00","2078144",[2293,2296,2301],{"role":119,"value":2294,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":2294,"linkUrl":14,"domId":14,"id":2295},"Why you should clean your list of inactive subscribers","4799725",{"role":210,"value":2297,"deprecated":11,"sanitizedBody":2298,"strippedBody":2299,"body":2297,"id":2300},"\u003Cp>Once your subscriber count reaches a certain level, ESPs start charging a subscription fee. Sending emails to inactive subscribers—those who don't open or engage with your content—not only increases your costs but can also harm your \u003Ca class=\"external\" title=\"Email deliverability\" href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Femail-deliverability-why-it-matters-and-what-it-takes\u002F\" target=\"_blank\" rel=\"noopener\">deliverability rates\u003C\u002Fa>. Regularly cleaning your list by removing inactive subscribers is a smart way to keep your email performance strong and email marketing expenses down.\u003C\u002Fp>","\u003Cp>Once your subscriber count reaches a certain level, ESPs start charging a subscription fee. Sending emails to inactive subscribers—those who don't open or engage with your content—not only increases your costs but can also harm your \u003Ca title=\"Email deliverability\" href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Femail-deliverability-why-it-matters-and-what-it-takes\u002F\" target=\"_blank\">deliverability rates\u003C\u002Fa>. Regularly cleaning your list by removing inactive subscribers is a smart way to keep your email performance strong and email marketing expenses down.\u003C\u002Fp>","Once your subscriber count reaches a certain level, ESPs start charging a subscription fee. Sending emails to inactive subscribers—those who don't open or engage with your content—not only increases your costs but can also harm your deliverability rates. Regularly cleaning your list by removing inactive subscribers is a smart way to keep your email performance strong and email marketing expenses down.","4799726",{"role":1595,"value":81,"deprecated":11,"link":81,"linkClassName":81,"linkTarget":81,"linkTitle":81,"body":81,"linkUrl":81,"domId":14,"id":2302},"4799727",[],{"name":1581,"fixed":11,"position":2289,"createdAt":2305,"updatedAt":2305,"deprecated":11,"id":2306,"ingredients":2307,"nestedElements":2314},"2026-09-01T11:32:42.727-04:00","2078172",[2308,2310],{"role":1590,"value":1499,"deprecated":11,"id":2309},"4799822",{"role":210,"value":2311,"deprecated":11,"sanitizedBody":2311,"strippedBody":2312,"body":2311,"id":2313},"\u003Cp>Product courtesy emails are ideal for informing potential buyers and past purchasers about important updates regarding your products. Suppose a popular seasonal candle is about to be retired for the year. Create a segment of subscribers who have either purchased this candle, added it to their cart but didn’t complete a purchase, or shown interest by viewing it in the past year. Then send them this timely email letting them know it’s their last chance to grab the candle before it’s gone. \u003C\u002Fp>\n\u003Cp>This strategy can also be applied to products you’ve just restocked or are discontinuing permanently. By keeping customers and subscribers informed, you not only drive sales but also build trust and loyalty by showing you care about their interests.\u003C\u002Fp>","Product courtesy emails are ideal for informing potential buyers and past purchasers about important updates regarding your products. Suppose a popular seasonal candle is about to be retired for the year. Create a segment of subscribers who have either purchased this candle, added it to their cart but didn’t complete a purchase, or shown interest by viewing it in the past year. Then send them this timely email letting them know it’s their last chance to grab the candle before it’s gone. \nThis strategy can also be applied to products you’ve just restocked or are discontinuing permanently. By keeping customers and subscribers informed, you not only drive sales but also build trust and loyalty by showing you care about their interests.","4799823",[],{"name":1493,"fixed":11,"position":2316,"createdAt":2317,"updatedAt":2317,"deprecated":11,"id":2318,"ingredients":2319,"nestedElements":2332},23,"2026-09-01T11:32:41.971-04:00","2078145",[2320,2324,2326,2328,2330],{"role":1493,"value":2321,"deprecated":11,"level":1779,"size":1779,"domId":2322,"id":2323},"Demographics Segments","demographics-segments","4799728",{"role":1506,"value":12,"deprecated":11,"id":2325},"4799729",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2327},"4799730",{"role":1498,"value":1499,"deprecated":11,"id":2329},"4799731",{"role":1502,"value":1503,"deprecated":11,"id":2331},"4799732",[],{"name":1581,"fixed":11,"position":2334,"createdAt":2335,"updatedAt":2335,"deprecated":11,"id":2336,"ingredients":2337,"nestedElements":2345},24,"2026-09-01T11:32:42.000-04:00","2078146",[2338,2343],{"role":210,"value":2339,"deprecated":11,"sanitizedBody":2340,"strippedBody":2341,"body":2339,"id":2342},"\u003Cul>\n\u003Cli>\u003Cstrong>By age, gender, location, etc.\u003C\u002Fstrong>: Create segments based on demographic data that subscribers have shared with you, or that your ESP can provide. Location is often the most useful demographic segment for candle and soap makers. For brands that offer men’s lines or products designed for children, gender and age segment lists are also helpful for other targeted marketing. \u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\n\u003Cstrong>By age, gender, location, etc.\u003C\u002Fstrong>: Create segments based on demographic data that subscribers have shared with you, or that your ESP can provide. Location is often the most useful demographic segment for candle and soap makers. For brands that offer men’s lines or products designed for children, gender and age segment lists are also helpful for other targeted marketing. \u003C\u002Fli>\n\u003C\u002Ful>","\nBy age, gender, location, etc.: Create segments based on demographic data that subscribers have shared with you, or that your ESP can provide. Location is often the most useful demographic segment for candle and soap makers. For brands that offer men’s lines or products designed for children, gender and age segment lists are also helpful for other targeted marketing. \n","4799733",{"role":1590,"value":1499,"deprecated":11,"id":2344},"4799734",[],{"name":1493,"fixed":11,"position":2347,"createdAt":2348,"updatedAt":2348,"deprecated":11,"id":2349,"ingredients":2350,"nestedElements":2363},25,"2026-09-01T11:32:42.035-04:00","2078147",[2351,2355,2357,2359,2361],{"role":1493,"value":2352,"deprecated":11,"level":1779,"size":1779,"domId":2353,"id":2354},"Website Behavior and Interest Segments","website-behavior-and-interest-segments","4799735",{"role":1506,"value":12,"deprecated":11,"id":2356},"4799736",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2358},"4799737",{"role":1498,"value":1499,"deprecated":11,"id":2360},"4799738",{"role":1502,"value":1503,"deprecated":11,"id":2362},"4799739",[],{"name":1581,"fixed":11,"position":2365,"createdAt":2366,"updatedAt":2366,"deprecated":11,"id":2367,"ingredients":2368,"nestedElements":2376},26,"2026-09-01T11:32:42.068-04:00","2078148",[2369,2374],{"role":210,"value":2370,"deprecated":11,"sanitizedBody":2371,"strippedBody":2372,"body":2370,"id":2373},"\u003Cul>\n\u003Cli>\u003Cstrong>Visitors who have viewed specific products\u003C\u002Fstrong>: This segment is made up of website visitors who have looked at certain products online but haven’t added them to their cart or purchased yet. \u003C\u002Fli>\n\u003C\u002Ful>","\u003Cul>\n\u003Cli>\n\u003Cstrong>Visitors who have viewed specific products\u003C\u002Fstrong>: This segment is made up of website visitors who have looked at certain products online but haven’t added them to their cart or purchased yet. \u003C\u002Fli>\n\u003C\u002Ful>","\nVisitors who have viewed specific products: This segment is made up of website visitors who have looked at certain products online but haven’t added them to their cart or purchased yet. \n","4799740",{"role":1590,"value":1499,"deprecated":11,"id":2375},"4799741",[],{"name":1885,"fixed":11,"position":2378,"createdAt":2379,"updatedAt":2379,"deprecated":11,"id":2380,"ingredients":2381,"nestedElements":2392},27,"2026-09-01T11:32:42.097-04:00","2078149",[2382,2385,2390],{"role":119,"value":2383,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":2383,"linkUrl":14,"domId":14,"id":2384},"More segmentation resources and ideas","4799742",{"role":210,"value":2386,"deprecated":11,"sanitizedBody":2387,"strippedBody":2388,"body":2386,"id":2389},"\u003Cp>For even more segmentation ideas, check out Klaivyo’s \u003Ca class=\"external\" title=\"Ideas for list segmentation from Klaviyo\" href=\"https:\u002F\u002Fwww.klaviyo.com\u002Fblog\u002Femail-segmentation-ideas\" target=\"_blank\" rel=\"noopener\">13 ideas for list segmentation\u003C\u002Fa>. These additional strategies can help you continue refining your email marketing strategy as you become more comfortable with advanced email marketing techniques.\u003C\u002Fp>","\u003Cp>For even more segmentation ideas, check out Klaivyo’s \u003Ca title=\"Ideas for list segmentation from Klaviyo\" href=\"https:\u002F\u002Fwww.klaviyo.com\u002Fblog\u002Femail-segmentation-ideas\" target=\"_blank\">13 ideas for list segmentation\u003C\u002Fa>. These additional strategies can help you continue refining your email marketing strategy as you become more comfortable with advanced email marketing techniques.\u003C\u002Fp>","For even more segmentation ideas, check out Klaivyo’s 13 ideas for list segmentation. These additional strategies can help you continue refining your email marketing strategy as you become more comfortable with advanced email marketing techniques.","4799743",{"role":1595,"value":81,"deprecated":11,"link":81,"linkClassName":81,"linkTarget":81,"linkTitle":81,"body":81,"linkUrl":81,"domId":14,"id":2391},"4799744",[],{"name":1840,"fixed":11,"position":2394,"createdAt":2395,"updatedAt":2395,"deprecated":11,"id":2396,"ingredients":2397,"nestedElements":2402},28,"2026-09-01T11:32:42.124-04:00","2078150",[2398,2400],{"role":1506,"value":12,"deprecated":11,"id":2399},"4799745",{"role":1609,"value":1847,"deprecated":11,"id":2401},"4799746",[1662,1729,1773,1800,1822,1850,1867,1900,1929,1958,1987,2017,2046,2075,2095,2130,2153,2188,2212,2247,2271,2304],{"name":1493,"fixed":11,"position":2404,"createdAt":2405,"updatedAt":2405,"deprecated":11,"id":2406,"ingredients":2407,"nestedElements":2420},29,"2026-09-01T11:32:42.757-04:00","2078173",[2408,2412,2414,2416,2418],{"role":1493,"value":2409,"deprecated":11,"level":1668,"size":1668,"domId":2410,"id":2411},"Five tips for implementing segmentation strategies","five-tips-for-implementing-segmentation-strategies","4799824",{"role":1506,"value":12,"deprecated":11,"id":2413},"4799825",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2415},"4799826",{"role":1498,"value":1499,"deprecated":11,"id":2417},"4799827",{"role":1502,"value":1503,"deprecated":11,"id":2419},"4799828",[],{"name":1581,"fixed":11,"position":2422,"createdAt":2423,"updatedAt":2423,"deprecated":11,"id":2424,"ingredients":2425,"nestedElements":2433},30,"2026-09-01T11:32:42.786-04:00","2078174",[2426,2428],{"role":1590,"value":1499,"deprecated":11,"id":2427},"4799829",{"role":210,"value":2429,"deprecated":11,"sanitizedBody":2430,"strippedBody":2431,"body":2429,"id":2432},"\u003Col>\n\u003Cli>\u003Cstrong>Keep it manageable.\u003C\u002Fstrong> Start by focusing on one or two segmentation strategies that are most relevant to your business. If you have a small but engaged customer base, try creating a segment for repeat buyers and sending them personalized product recommendations. Once you’re comfortable with this, try expanding into other areas like engagement-based or demographic segmentation.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Use automation\u003C\u002Fstrong>. Most of the next-level emails mentioned here, especially win-back or first-purchase emails, are ideal for automation. Setting up automated emails and flows allows your emails to be sent when they’ll have the greatest impact—like sending a product recommendation one week after a purchase, or a re-engagement email after 90 days of inactivity.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Test and refine.\u003C\u002Fstrong> Use A\u002FB testing to see which segmentation strategies or email content performs best. For example, test different subject lines or incentives in your VIP customer segment. Use the open, click-through, and placed order rates to refine your approach.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Stay true to your brand.\u003C\u002Fstrong> New strategies are exciting but make sure that your emails continue to reflect your brand’s voice, style, and values. If your brand has a laid-back, friendly tone, stick with emails that feel personal and casual rather than formal or salesy. Pick segmentation strategies that fit with your business and customer needs, and skip any that feel forced.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Respect your subscribers and customers. \u003C\u002Fstrong>The goal is to provide value in every email you send. Make it easy for subscribers to update their preferences or unsubscribe with visible links in each email. If it aligns with your brand, including a brief message in your email footer such as “If our emails no longer resonate with you, we understand—please unsubscribe at any time,” shows you respect their inbox and choices. This gentle reminder can help reduce frustration for those who are no longer interested while maintaining a positive perception of your business.\u003C\u002Fli>\n\u003C\u002Fol>","\u003Col>\n\u003Cli>\n\u003Cstrong>Keep it manageable.\u003C\u002Fstrong> Start by focusing on one or two segmentation strategies that are most relevant to your business. If you have a small but engaged customer base, try creating a segment for repeat buyers and sending them personalized product recommendations. Once you’re comfortable with this, try expanding into other areas like engagement-based or demographic segmentation.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Use automation\u003C\u002Fstrong>. Most of the next-level emails mentioned here, especially win-back or first-purchase emails, are ideal for automation. Setting up automated emails and flows allows your emails to be sent when they’ll have the greatest impact—like sending a product recommendation one week after a purchase, or a re-engagement email after 90 days of inactivity.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Test and refine.\u003C\u002Fstrong> Use A\u002FB testing to see which segmentation strategies or email content performs best. For example, test different subject lines or incentives in your VIP customer segment. Use the open, click-through, and placed order rates to refine your approach.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Stay true to your brand.\u003C\u002Fstrong> New strategies are exciting but make sure that your emails continue to reflect your brand’s voice, style, and values. If your brand has a laid-back, friendly tone, stick with emails that feel personal and casual rather than formal or salesy. Pick segmentation strategies that fit with your business and customer needs, and skip any that feel forced.\u003C\u002Fli>\n\u003Cli>\n\u003Cstrong>Respect your subscribers and customers. \u003C\u002Fstrong>The goal is to provide value in every email you send. Make it easy for subscribers to update their preferences or unsubscribe with visible links in each email. If it aligns with your brand, including a brief message in your email footer such as “If our emails no longer resonate with you, we understand—please unsubscribe at any time,” shows you respect their inbox and choices. This gentle reminder can help reduce frustration for those who are no longer interested while maintaining a positive perception of your business.\u003C\u002Fli>\n\u003C\u002Fol>","\nKeep it manageable. Start by focusing on one or two segmentation strategies that are most relevant to your business. If you have a small but engaged customer base, try creating a segment for repeat buyers and sending them personalized product recommendations. Once you’re comfortable with this, try expanding into other areas like engagement-based or demographic segmentation.\nUse automation. Most of the next-level emails mentioned here, especially win-back or first-purchase emails, are ideal for automation. Setting up automated emails and flows allows your emails to be sent when they’ll have the greatest impact—like sending a product recommendation one week after a purchase, or a re-engagement email after 90 days of inactivity.\nTest and refine. Use A\u002FB testing to see which segmentation strategies or email content performs best. For example, test different subject lines or incentives in your VIP customer segment. Use the open, click-through, and placed order rates to refine your approach.\nStay true to your brand. New strategies are exciting but make sure that your emails continue to reflect your brand’s voice, style, and values. If your brand has a laid-back, friendly tone, stick with emails that feel personal and casual rather than formal or salesy. Pick segmentation strategies that fit with your business and customer needs, and skip any that feel forced.\nRespect your subscribers and customers. The goal is to provide value in every email you send. Make it easy for subscribers to update their preferences or unsubscribe with visible links in each email. If it aligns with your brand, including a brief message in your email footer such as “If our emails no longer resonate with you, we understand—please unsubscribe at any time,” shows you respect their inbox and choices. This gentle reminder can help reduce frustration for those who are no longer interested while maintaining a positive perception of your business.\n","4799830",[],{"name":1493,"fixed":11,"position":2435,"createdAt":2436,"updatedAt":2436,"deprecated":11,"id":2437,"ingredients":2438,"nestedElements":2451},31,"2026-09-01T11:32:42.829-04:00","2078175",[2439,2443,2445,2447,2449],{"role":1493,"value":2440,"deprecated":11,"level":1668,"size":1668,"domId":2441,"id":2442},"Closing","closing","4799831",{"role":1506,"value":12,"deprecated":11,"id":2444},"4799832",{"role":1509,"value":81,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":81,"linkUrl":14,"domId":14,"id":2446},"4799833",{"role":1498,"value":1499,"deprecated":11,"id":2448},"4799834",{"role":1502,"value":1503,"deprecated":11,"id":2450},"4799835",[],{"name":1581,"fixed":11,"position":2453,"createdAt":2454,"updatedAt":2454,"deprecated":11,"id":2455,"ingredients":2456,"nestedElements":2463},32,"2026-09-01T11:32:42.858-04:00","2078176",[2457,2459],{"role":1590,"value":1499,"deprecated":11,"id":2458},"4799836",{"role":210,"value":2460,"deprecated":11,"sanitizedBody":2460,"strippedBody":2461,"body":2460,"id":2462},"\u003Cp>Segmentation allows your email marketing to be more meaningful and effective by connecting with subscribers in ways that matter most to them. By implementing these segmenting and email strategies in this article, you can increase engagement, improve conversions, and build stronger relationships with your customers. \u003C\u002Fp>","Segmentation allows your email marketing to be more meaningful and effective by connecting with subscribers in ways that matter most to them. By implementing these segmenting and email strategies in this article, you can increase engagement, improve conversions, and build stronger relationships with your customers. ","4799837",[],{"name":1840,"fixed":11,"position":2465,"createdAt":2466,"updatedAt":2466,"deprecated":11,"id":2467,"ingredients":2468,"nestedElements":2473},33,"2026-09-01T11:32:42.879-04:00","2078177",[2469,2471],{"role":1506,"value":12,"deprecated":11,"id":2470},"4799838",{"role":1609,"value":1610,"deprecated":11,"id":2472},"4799839",[1680],{"name":2475,"fixed":11,"position":2476,"createdAt":2477,"updatedAt":2477,"deprecated":11,"id":2478,"ingredients":2479,"nestedElements":2484},"disqus_embed",34,"2026-09-01T11:32:42.945-04:00","2078180",[2480],{"role":2481,"value":2482,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":2482,"linkUrl":14,"domId":14,"id":2483},"disqus_shortname","cscomments","4799846",[],[1492,1791,1811,1839,1861,1884,1911,1946,1969,2004,2028,2063,2087,2112,2141,2170,2199,2229,2258,2288,2315,2333,2346,2364,2377,2393,2403,2421,2434,2452,2464,2474],[1706,1740]]