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price.","4790602",[],{"name":1807,"fixed":11,"position":22,"createdAt":1858,"updatedAt":1858,"deprecated":11,"id":1859,"ingredients":1860,"nestedElements":1868},"2026-08-24T12:06:08.867-04:00","2075062",[1861,1864],{"role":1812,"value":1862,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":1862,"linkUrl":14,"domId":14,"id":1863},"Brick and Mortar","4790630",{"role":1816,"value":1865,"deprecated":11,"sanitizedBody":1865,"strippedBody":1866,"body":1865,"id":1867},"\u003Cp>A traditional, physical retail store, as opposed to an online store.\u003C\u002Fp>","A traditional, physical retail store, as opposed to an online store.","4790631",[],{"name":1870,"fixed":11,"position":310,"createdAt":1871,"updatedAt":1871,"deprecated":11,"id":1872,"ingredients":1873,"nestedElements":1891},"headline","2026-08-24T12:06:07.834-04:00","2074981",[1874,1877,1880,1883,1887],{"role":1875,"value":61,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":61,"linkUrl":14,"domId":14,"id":1876},"subline","4790459",{"role":1878,"value":12,"deprecated":11,"id":1879},"margin","4790460",{"role":1870,"value":1502,"deprecated":11,"level":1881,"size":1881,"domId":1503,"id":1882},"1","4790461",{"role":1884,"value":1885,"deprecated":11,"id":1886},"alignment","left","4790462",{"role":1888,"value":1889,"deprecated":11,"id":1890},"subline_color","gray","4790464",[],{"name":1807,"fixed":11,"position":310,"createdAt":1893,"updatedAt":1893,"deprecated":11,"id":1894,"ingredients":1895,"nestedElements":1903},"2026-08-24T12:06:07.930-04:00","2074988",[1896,1899],{"role":1812,"value":1897,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":1897,"linkUrl":14,"domId":14,"id":1898},"Branding","4790478",{"role":1816,"value":1900,"deprecated":11,"sanitizedBody":1900,"strippedBody":1901,"body":1900,"id":1902},"\u003Cp>The process of creating and maintaining a consistent image and message for a business across all customer touchpoints.\u003C\u002Fp>","The process of creating and maintaining a consistent image and message for a business across all customer touchpoints.","4790479",[],{"name":1807,"fixed":11,"position":310,"createdAt":1905,"updatedAt":1905,"deprecated":11,"id":1906,"ingredients":1907,"nestedElements":1915},"2026-08-24T12:06:08.266-04:00","2075014",[1908,1911],{"role":1812,"value":1909,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":1909,"linkUrl":14,"domId":14,"id":1910},"Call to Action","4790531",{"role":1816,"value":1912,"deprecated":11,"sanitizedBody":1912,"strippedBody":1913,"body":1912,"id":1914},"\u003Cp>A prompt encouraging a reader to take a specific action, such as \"Shop Now\" or \"Learn More.\" Typically used in email and social media marketing.\u003C\u002Fp>","A prompt encouraging a reader to take a specific action, such as \"Shop Now\" or \"Learn More.\" Typically used in email and social media marketing.","4790532",[],{"name":1807,"fixed":11,"position":310,"createdAt":1917,"updatedAt":1917,"deprecated":11,"id":1918,"ingredients":1919,"nestedElements":1927},"2026-08-24T12:06:08.576-04:00","2075040",[1920,1923],{"role":1812,"value":1921,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":1921,"linkUrl":14,"domId":14,"id":1922},"Fixed Cost","4790584",{"role":1816,"value":1924,"deprecated":11,"sanitizedBody":1924,"strippedBody":1925,"body":1924,"id":1926},"\u003Cp>Expenses associated with a business like rent and insurance that remain constant regardless of production volume.\u003C\u002Fp>","Expenses associated with a business like rent and insurance that remain constant regardless of production volume.","4790585",[],{"name":1807,"fixed":11,"position":310,"createdAt":1929,"updatedAt":1929,"deprecated":11,"id":1930,"ingredients":1931,"nestedElements":1939},"2026-08-24T12:06:08.684-04:00","2075049",[1932,1935],{"role":1812,"value":1933,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":1933,"linkUrl":14,"domId":14,"id":1934},"Collection","4790603",{"role":1816,"value":1936,"deprecated":11,"sanitizedBody":1936,"strippedBody":1937,"body":1936,"id":1938},"\u003Cp>A group of related products designed to be marketed and sold together.\u003C\u002Fp>","A group of related products designed to be marketed and sold together.","4790604",[],{"name":1807,"fixed":11,"position":310,"createdAt":1941,"updatedAt":1941,"deprecated":11,"id":1942,"ingredients":1943,"nestedElements":1951},"2026-08-24T12:06:08.879-04:00","2075063",[1944,1947],{"role":1812,"value":1945,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":1945,"linkUrl":14,"domId":14,"id":1946},"Buyer","4790632",{"role":1816,"value":1948,"deprecated":11,"sanitizedBody":1948,"strippedBody":1949,"body":1948,"id":1950},"\u003Cp>A professional responsible for selecting and purchasing products for a retail store.\u003C\u002Fp>","A professional responsible for selecting and purchasing products for a retail store.","4790633",[],{"name":1953,"fixed":11,"position":322,"createdAt":1954,"updatedAt":1954,"deprecated":11,"id":1955,"ingredients":1956,"nestedElements":1966},"text_block","2026-08-24T12:06:07.855-04:00","2074982",[1957,1961],{"role":1958,"value":1959,"deprecated":11,"id":1960},"button_alignment","center","4790465",{"role":386,"value":1962,"deprecated":11,"sanitizedBody":1963,"strippedBody":1964,"body":1962,"id":1965},"\u003Cp>This glossary of business terms comes from the many articles and videos in our \u003Ca class=\"internal\" title=\"Maker Business Hub\" href=\"\u002Fmaker-business-hub\u002F\">Maker Business Hub\u003C\u002Fa>. If you come across a term you're unsure about, or think would be a helpful addition to this page, please \u003Ca href=\"mailto:support@candlescience.com?subject=Candle%20Term%20Question\">\u003Cspan class=\"s1\">email us!\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cspan class=\"s1\">We're here to help you start and grow your business. Be sure to visit the Maker Business Hub for guides, answers, and next steps for your business today!\u003C\u002Fspan>\u003C\u002Fp>","\u003Cp>This glossary of business terms comes from the many articles and videos in our \u003Ca class=\"internal\" title=\"Maker Business Hub\" href=\"\u002Fmaker-business-hub\u002F\">Maker Business Hub\u003C\u002Fa>. If you come across a term you're unsure about, or think would be a helpful addition to this page, please \u003Ca href=\"mailto:support@candlescience.com?subject=Candle%20Term%20Question\">email us!\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>We're here to help you start and grow your business. Be sure to visit the Maker Business Hub for guides, answers, and next steps for your business today!\u003C\u002Fp>","This glossary of business terms comes from the many articles and videos in our Maker Business Hub. If you come across a term you're unsure about, or think would be a helpful addition to this page, please email us!\nWe're here to help you start and grow your business. Be sure to visit the Maker Business Hub for guides, answers, and next steps for your business today!","4790466",[1784],{"name":1807,"fixed":11,"position":322,"createdAt":1968,"updatedAt":1968,"deprecated":11,"id":1969,"ingredients":1970,"nestedElements":1978},"2026-08-24T12:06:07.941-04:00","2074989",[1971,1974],{"role":1812,"value":1972,"deprecated":11,"link":14,"linkClassName":14,"linkTarget":14,"linkTitle":14,"body":1972,"linkUrl":14,"domId":14,"id":1973},"Bulk Ordering","4790480",{"role":1816,"value":1975,"deprecated":11,"sanitizedBody":1975,"strippedBody":1976,"body":1975,"id":1977},"\u003Cp>Purchasing materials or supplies in large quantities, typically at a discounted price.\u003C\u002Fp>","Purchasing materials or supplies in large quantities, typically at a discounted 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